Wales
vs Europe
Charity Football Match
In Aid of Childhood Cancer Awareness
INTRODUCTION
This May 30th, Joseph’s Smile will host a spectacular charity football match as Chris Coleman and Michu lead teams of football legends and celebrities from across Wales and Europe for a special Wales v Europe showdown at Swansea City Football Club - all in support of childhood cancer awareness.
In 2024, Joseph’s Smile brought the Swansea.com Stadium to life with a hugely successful Wales v England charity match in partnership with Bradley Lowery Foundation, featuring Chris Coleman, Sol Campbell, Ashley Williams, Jazz Richards, Joe Ledley, Leon Britton and many more, alongside a brilliant lineup of celebrities. The atmosphere was unforgettable, with tens of thousands raised for the charities, and we are thrilled to return with an even bigger event for 2026!
This year’s fixture celebrates the 10 year anniversary of Wales’ historic Euro 2016 run, while raising vital awareness and funds for the work Joseph’s Smile carries out for children with cancer. The match will also support five local childhood cancer charities and campaigns, strengthening the impact across Wales.
Why are we doing this?
Every day in the UK, 10 children and young people are diagnosed with cancer - a life-changing and devastating reality. Two of those children will not survive. For many who do, the long-term effects of treatment can last a lifetime. Despite this, childhood cancer remains significantly underrepresented in public awareness.
But this May, with your support, that changes.
This match will shine a powerful spotlight on the realities faced by children with cancer. Both teams will wear kits inspired by the gold ribbon, the international symbol of childhood cancer awareness - honouring our young warriors, ensuring their voices are heard, and calling for change.
On this website, you’ll find:
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Photos and highlights from 2024’s unforgettable match
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Sponsorship opportunities for businesses and supporters
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Ticket links to secure your place at this year’s event
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Essential matchday information, released closer to kick-off
Join us for an incredible day of football, unity and hope - help us raise awareness, celebrate courage, and stand with children and families affected by cancer all over Wales and the UK.
Together, we will make the stadium shine gold for our young warriors - because Kids Get Cancer Too
About Joseph’s Smile
From Heartbreak to Hope
Joseph’s Smile was founded in August 2022 in loving memory of three-year-old Joseph Yeandle, who passed away from neuroblastoma in 2021. Born from personal experience and shaped by the profound loss of our boy, our charity exists to support families facing the unimaginable. Our mission is simple yet powerful: to give families the time, hope, and help they need when their child is diagnosed with cancer.
Sponsorship Packages
Front of Shirt
£6,000
2x Packages available
(1 for each team)
Company Logo displayed on front of players shirt as main kit sponsor
10 VIP Match Day tickets for hospitality with food
Signed charity shirt
Logo on interview backdrops used for prematch and postmatch media
Exclusive invitation for 5 guests to pre-match welcome with the players
Exclusive invitation for 10 guests to join the players afterparty
Branding visible at the afterparty and brunch
Reserved Match Day Parking for 5 vehicles
As a main match sponsor, your logo be included on all adverts/PR which will feature on billboards and an extensive social media campaign.
Advertising and thanking for your support across all Joseph’s Smile social media with Dedicated sponsor spotlight video on social media.
LED banner advertising during the game
Full page advert in match day programme.
Digital stadium screen advert - pre, during & post-match
Training Top
£4,500
2x Packages available
(1 for each team)
Company Logo displayed on front of players shirt as main kit sponsor
Exclusive invitation for 4 guests to pre-match welcome with the players
8 VIP Match Day tickets for hospitality with food
Logo on interview backdrops used for prematch and postmatch media
Signed charity shirt
Reserved Match Day Parking for 4 vehicles
Exclusive invitation for 8 guests to join the players afterparty
Branding visible at the afterparty and brunch
Advertising and thanking for your support across all Joseph’s Smile social media with Dedicated sponsor spotlight video on social media.
LED banner advertising during the game
Half page advert in match day programme.
Digital stadium screen advert - pre, during & post match
Back Of shirt (Below)
£3,000
4x Packages available
(2 for each team)
Company Logo displayed on back of players shirt, above the number
Exclusive invitation to pre-match welcome with the players
6 VIP Match Day tickets for hospitality with food
Signed charity shirt
Reserved Match Day Parking for 3 vehicles
Logo on interview backdrops used for prematch and postmatch media
Exclusive invitation for 6 guests to join the players afterpart
Branding visible at the afterparty and brunch
Advertising and thanking for your support across all Joseph’s Smile social media with Dedicated sponsor spotlight video on social media.
LED banner advertising during the game
Half page advert in match day programme.
Digital stadium screen advert - pre, during & post match
Shorts
£1,500
4x Packages available
(2 for each team)
Company Logo displayed on front of players shorts
Exclusive invitation for 2 guests to pre-match welcome with the players
4 VIP Match Day tickets for hospitality with food
Signed charity shirt
Reserved Match Day Parking for 2 vehicles
Logo on interview backdrops used for prematch and postmatch media
Exclusive invitation for 4 guests to join the players afterparty
Branding visible at the afterparty and brunch
Advertising and thanking for your support across all Joseph’s Smile social media with Dedicated sponsor spotlight video on social media.
LED banner advertising during the game
Quarter page advert in match day programme.
Digital stadium screen advert - pre, during & post match
Sleeve
£1,000
4x Packages available
(2 for each team)
Company Logo displayed on front of players shirt above number
Exclusive invitation for 2 guest to pre-match welcome with the players
2 VIP Match Day tickets for hospitality with food
Signed charity shirt
Reserved Match Day Parking for 1 vehicle
Logo on interview backdrops used for prematch and postmatch media
Exclusive invitation for 10 guests to join the players afterparty
Branding visible at the afterparty and brunch
Advertising and thanking for your support across all Joseph’s Smile social media with Dedicated sponsor spotlight video on social media.
LED banner advertising during the game
Quarter page advert in match day programme.
Digital stadium screen advert - pre, during & post match
Digital Screen /
Match Day programme
£500
4x Packages available
(2 for each team)
Company logo displayed throughout the charity game on stadium digital advertising screens
Company logo/advert printed in match day programme - ¼ page
2 tickets in hospitality with food.
Reserved Match Day Parking for 1 vehicle
1 thank you post, advertising your support across all Joseph’s Smile platforms
For more information, please contact Emma at
